AI for customer relations
Preparing proposals, replies and commercial communications, without replacing human judgement.
| Duration | 2 jours (14 h) |
|---|---|
| Format | On-site |
| Level | Beginner |
| Participants | — |
| Price | Sur devis |
| Certificate | Yes |
Who is this course for ?
Sales, marketing and customer service teams.
What will you be able to do by the end ?
- Prepare proposals, replies and commercial communications with AI.
- Analyse and classify customer requests and feedback.
- Understand how conversational assistants work, and where they stop.
- Personalise the customer relationship without losing human validation.
- Recognise what must never be automated.
Programme
-
Day 1 — Preparing and analysing
Proposals, replies and commercial communications. Analysing and categorising customer requests and feedback.
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Day 2 — Automating with judgement
How conversational assistants and customer service agents work. Personalisation, limits of automation and human validation.
Prerequisites
No technical prerequisite. One laptop per participant.
How is the course run ?
Exercises use anonymised customer scenarios, or fictional ones where real data cannot leave the company.
Frequently asked questions
Are courses delivered at our offices?
Yes, and that is the format we recommend: your teams work in their own environment on their own data. Remote and hybrid delivery are possible depending on your constraints.
How many participants per session?
We deliberately cap group sizes to keep time for individual support during exercises. The exact number is set in the quote, according to the course and the level of the group.
Do we work on our own real data?
Yes wherever possible, and this is the main difference from generic training. Exercises use your real datasets, which means participants leave with dashboards and automations they can put straight to use.
Is a certificate issued?
Yes, a named certificate is given to each participant at the end of the course, together with the detailed programme covered.
What happens after the course?
The materials, exercise workbooks and working files stay with you. Follow-up support can be included in the quote, to answer the questions that surface once the learning is put into practice.
How much does a training course cost?
The price depends on four things: the course chosen, its length, the number of participants and the location. An in-house session run on your own data is not priced like a short refresher. We send a quote within 48 hours, free and with no commitment, after a thirty-minute conversation to frame the need and the level of the group.
Updated Nov. 10, 2026